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Recruitment has existed for thousands of years.
The process has barely changed: post a job → collect resumes → screen → interview.
Today, this model can no longer keep pace with the speed of business.
Because the real need is not to fill a role.
It is: when a business problem arises, to find the person who can solve it.

The limits of traditional HR tools

Over the last decade, LinkedIn Recruiter and similar platforms have become industry standards.
They expanded the talent pool and improved search efficiency—but core challenges remain:
  • Wrong starting point: everything begins with keywords, not business problems.
  • Heavy manual work: recruiters still search and reach out one by one.
  • Volume over substance: hundreds of profiles appear, but only a few are truly interview-ready.
  • No memory: each new search starts from scratch; experience and data do not carry forward.
These tools raise efficiency, but they don’t fix the fragmented, high-cost nature of hiring.

A new hiring paradigm: Problem → Talent

Hiring should be a clear, continuous, and repeatable path.
From a business problem straight to the right talent.

Six steps of the new path

1

Problem | Hiring starts with the business problem, not a keyword search.

Before: business needs are vague; HR must translate them into JDs through back-and-forth.
Now: the problem itself can trigger recruitment, with AI breaking it into actionable requirements.
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2

Demand | AI understands the role and learns from each hire.

Before: every JD is written from scratch, often misaligned with how the team really works.
Now: the system adapts to your hiring habits, refining accuracy over time.
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3

Locate | Pinpoint candidates across a unified global pool.

Before: data scattered across platforms and vendors; inconsistent quality, outdated info, missing contacts.
Now: BRIX provides 960M+ verified profiles, with direct contact details, covering 100+ countries and core industries.
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4

Connect | Automated engagement, round the clock.

Before: recruiters send InMails one by one, then wait—follow-ups take days.
Now: the Agent runs multi-channel outreach (email, InMail, calls), 24/7, until candidates respond.
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5

Verify | Screening and feedback integration.

Before: days spent filtering resumes; most are rejected after interviews.
Now: AI pre-screens fit, absorbs interview feedback, and dynamically ranks candidates—each round gets smarter.
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6

Talent | Delivery of a shortlist, not a database dump.

Before: results are a stack of resumes that still require manual work.
Now: BRIX delivers a curated shortlist of vetted candidates, interview-ready, while building a reusable talent asset for the future.
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Hiring Tools vs. Hiring Paradigm

StageLinkedIn RecruiterBRIX AI Recruiter
Kick-offStarts with keywords and filtersStarts with a business problem
LocateData scattered, inconsistent qualityUnified pool of 960M+ verified, contactable
ConnectOne-to-one InMails, long waitsAutomated, multi-channel, 24/7 follow-up
VerifyManual resume screeningAI pre-screens, integrates interview feedback
DeliverDozens or hundreds of resumesCurated Shortlist of vetted candidates
ReuseEach search starts overEach search compounds into the next
LinkedIn is a search tool.
BRIX is a path from Problem to Talent.

Redefining hiring

Hiring is no longer about filling roles.
It is about matching business problems with the people who can solve them.
Hiring is no longer a cost.
It becomes an asset, repeatable, scalable, and compounding with every search.
This is not another tool.
This is the new standard: Problem → Talent.